Digital Marketing tools play a vital role when it comes to saving your time and effort in your digital marketing plan. It is very imperative to have the right set of tools to manage digital marketing, content and data insights.
A bunch of handpicked tools can simplify your journey to achieve your digital marketing goal.
There are various digital marketing tools that are available for free, which help you to build a strong marketing strategy with very less budget.
The following are the best free digital marketing tools that you can use while planning your next digital marketing strategy:
- Google Trends
- Google Keyword Planner
- Facebook Audience Insights
1. Google Trends
Google Trends allows you to find out what’s trending around the world. In simpler terms, you can find out the trending data and visualization from Google.
Those data can be broken down into location, time period and categories. Furthermore, these data can be searched by different Google platforms like images, news, shopping and even YouTube.
It is very easy to use and you can find an estimation of how a certain “keyword” or term evolved and perform in Google between the audience around the world over a certain period of time.
This is a very handy tool for your topics research.
2. Google Keyword Planner
Every digital marketer who practices SEO knows about this tool. This is another free tool from Google that helps with the keyword research.
Google Keyword Planner is very helpful to find out what volume of searches per month is being performed for a certain keyword. This awesome tool provides us an estimate of the searchers between two values. It is also very useful to find out lots of related keywords ideas. This tool provides the flexibility to break down the data into country and languages as well.
This tool also gives you an estimate of a suggested bid and the level competition for the keywords. These data are helpful for your Google Adwords campaigns.
Last but not the least, you can easily export your researched data from this tool.
3. Facebook Audience Insights
Facebook is one of the biggest platforms for advertising in the present day. It is also well known among marketers for the best targeting ad systems along with the tons of data it provides us.
If you are serious about Facebook as your marketing channel, you don’t want to miss this tool.
Using Facebook Audience Insights, it is very easy to learn about your audiences before carrying out any kind of advertising on Facebook. This tool helps us understand more about our audience interests, location, activities, behaviors, habits, and life events and can provide even more detailed data.
This tool is completely free to use and should always be included in your Facebook marketing plan.
Canva is an awesome graphic designing tool that allows its user to create social media graphics, blog graphics, documents, eBooks, marketing materials, ad graphics and more.
Anyone who understands digital marketing definitely knows the value of the quality content. And it is very essential to have visually appealing graphics in your content to attract visitors. Since, it has templates of almost all kind of marketing material such as flyer, logo, brochure, gift cards, announcement, Facebook Ad, and so many others, you can easily design according to your digital marketing need.
Canva has a very easy user interface and is very simple to use. Even if you are a beginner for designing graphics, you can do it like a pro using Canva.
Canva has both free and paid plan. A free plan is more than enough but you can always upgrade to paid plan according to your needs and size of your business.
Evernote is an organizer, planner and notebook app that helps you organize your personal and professional projects. With Evernote, you can take notes and share your ideas with your project partners or colleague. You can share your notes via Email, Facebook, Twitter, and LinkedIn.
It is one of the best productivity apps. You can use it on your mobile phone or computer and you will never lose anything as it has the best syncing feature. If you start a note on your phone, you can continue and end it on your laptop.
Since you can take note in all manners such as text, audio, picture, attachment, reminder, and website clipping, digital marketers like you will find it very helpful.
Evernote has three plans; basic free plan, plus plan and premium plan. The free plan has enough features for the starters and small business.
Buffer is a perfect tool for those who have very limited time per day to carry out their social media strategy. It is a remarkable social media management platform that helps you drive social media results.
Because of that, you will be able to share your content with your audience on different social media platforms like Facebook, LinkedIn, Twitter, Pinterest, and Google+ with just a single click. It also has the ability to schedule your posts.
The performances of your posts on different social media platforms can be monitored using the Buffer analytics tool. It is much easier to find out the best or the worst performing posts. The performance of your posts can be studied based on the engagements and reach. The analytics shows the data such as likes, comments, clicks, retweets, favorites etc.
These are the 6 free marketing tools that allow us effectively and efficiently carry out our marketing plan.
In order to succeed in your online marketing plan, you need to use the right tools at the right time.
Do you have any favorite free marketing tool for your online marketing needs? We would love to hear that and know more about it.